A red thread links Perugia to the rest of the world: from every latitude we can see the center of our life. The memory is home and thanks to the memory, each time, we find the way back. Even when the journey is long and the places fill the sight and the senses, we can hug to what bears witness to our origin. A piece of clothing is our protection from the world and, at the same time, the way to get into confidence. Dress means to show off one’s identity.

For Francesca the genesis of a sweater cannot ignore the story of her maternal grandmother, “fashion designer and knitwear maker”: a new knitwear for every change of season, quick hands on the knitting needles, a model of inspiration and the tenacity of a daily job, maybe done in the evening, perhaps in the light of the fireplace. “In the memory, each completed piece was the testimony of a family event, an important occasion: the Christmas recital, the first day of school.” This is why, at the center of the project, there is the will to give form to a unique product in its details and therefore clearly unique: study the distinctive / innovative element capable, each time, to capture the attention.

Francesca Messini’s collection bases its style on a simple and linear knitwear expression, always dynamic and with a decisive and elegant femininity. Francesca aims to bring together the roots of a life with a boundless vision and an international vocation. The Made in Italy is expressed in the short and efficient supply chain, in collaboration with highly qualified local laboratories and “artigiani”, in the use of materials coming from neighboring territories. The concept of “artigianato” is expressed above all in the attention to detail that can only be obtained by monitoring every stage of the manufacture.

Francesca Messini’s style recalls colours, lines and volumes that meet the taste and needs of an energetic woman, always on the move and full of curiosity. An anytime collection where the elegance of cashmere is modelled on everyday challenges. A brand that evolves on the needs of the wearer, combining the elegance of the content with the practicality of the form.